Adventures in Movie Marketing

At this year’s Cinequest film festival in San Jose, one of the filmmakers’ panels included some intriguing—and distressing—talk about this year’s buzzword, “viral marketing.” One suggestion for flogging an indie film included inviting bloggers who write about film to get in at the beginning and visit the set and watching the making of a [...]

Sarah Marshall, I Hate Your Billboard

Sarah Marshall, 32, whose street name is “Speed Queen,” was once a member of her high school debate team back in Van Buren, Ind. That was before the voices in her head started to talk to her. She roams the streets at night looking for half-finished fast food, and bottles and cans she can return [...]