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The Letter X

The X Games are responsible for more misspellings of the word "extreme" than any other event. If you look inside the X Games Official Program you'll find that advertisers are very clever with their x-treme slogans. God only knows how these crazy guys came up with their oh-so-clever ads. There must have been some meanly creative brainstorming sessions to conceive these gems. Here are a few classics: "Make Your X-scape!" --Any Mountain Outdoor Store "X-TREME Pizza!" --Pizza Orgasmica "GET IN TENTS!" --Sierra Designs "X-Tremely FINE BEER" --Gordon Biersch Brewery "Come On In For Our X-TREME HAPPY HOUR!" --Greens Sports Bar "eXtra Large Pizzas" --Escape From New York "X-tremely Beautiful Ocean Views" --The Beach Chalet "Xtreme Sports for Xtreme People" --Ralph Gracie Jiu-Jitsu "X-cellent Music/X-cellent Food" --Whitehorse Tavern "X-Tension X-Perts" --Darin David Hair Salon [ San Francisco | MetroActive Central | Archives ]