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[whitespace] Readers' Choice Awards

Pacific Garden Mall Through a Glass Brightly: For window shopping, Pacific Garden Mall, with its acres of glass, can't be beat.

Photograph by George Sakkestad


Best Goods and Services

SANTA CRUZANS were divided over Borders when the chain store showed up, and they haven't settled down since. Longtime independent Bookshop Santa Cruz took the first prize for Best Bookstore (New), while megasized Borders nabbed second. The balloting for Best Chiropractor was spirited and turned up more than a score of hopefuls--proof positive that we are not entirely spineless as a community, maybe just a bit out of adjustment.

Best Acupuncturist

GOLD
Wendy Beallor
3010 Santa Fe Court, SC
477.1505

SILVER
Five Branches Institute
200 7th Ave., SC
476.9424

BRONZE
Carolyn Atkinson, Licensed Acupuncturist, Herbalist
740 Front St., SC
423.3818

Best Antiques

GOLD
Tiffany's Antiques
504 Front St., SC
427.9808
3010 Center St., Soquel
477.9808

SILVER
Mr. Goodie's Antiques
1541 Pacific Ave., SC
427.9997

BRONZE
Etc., Etc., Etc.
1900 Commercial Way, SC
462.8282

Best Auto Mechanic

GOLD
Ludy's Automotive Maintenance
501 Soquel Ave., SC
426.5839

SILVER
DMV Clinic Auto Repair
2335 Soquel Dr., SC
462.4436

BRONZE
Quality Automotive
908 Ocean St., SC
427.2323

Best Bike Shop

GOLD
Bicycle Trip
1127 Soquel Ave., SC
427.2850

SILVER
Spokesman
231 Cathcart St., SC
429.6062

BRONZE
Another Bike Shop
2361 Mission St., SC
427.2232

Best Bookstore (New)

GOLD
Bookshop Santa Cruz
1520 Pacific Ave., SC
423.0900

SILVER
Borders Books and Music
1200 Pacific Ave., SC

BRONZE
Capitola Book Cafe
1475 41st Ave., Capitola
462.4415

Best Bookstore (Used)

GOLD
Logos Book & Records
1117 Pacific Ave., SC
427.5100

SILVER
Bookshop Santa Cruz
1520 Pacific Ave., SC
423.0900

BRONZE
Literary Guillotine
204 Locust St., SC
457.1195

Best Camera Store

GOLD
Camera Club
1325 Mission St., SC
426.8718
1501 41st Ave., Capitola
465.1442

SILVER
Bay Photo Lab
1601 41st Ave., Capitola
462.5464
715 Soquel Ave., SC
425.1100
550 River St., SC
425.2288
119 Walnut Ave., SC
425.1844
2853 Park Ave., Soquel
475.6090
235 Mount Hermon Rd., SV
438.3989
1950 Main St., Watsonville
722.9072

BRONZE
Wolf Camera Inc.
810 Bay Ave., Capitola
476.3333

Best Chiropractor

GOLD
James Cartwright
618 Frederick, SC
460.9200

SILVER
Karen Roitz
618 Frederick St., SC
460.9200

BRONZE
John Michael Lund
6214 Hwy. 9, Felton
335.3569

Best Clothing Store: Men

GOLD
The Gap
1213 Pacific Ave., SC
425.3721
1855 41st Ave., Capitola
462.3916

SILVER
Gottschalks
1825 41st Ave., Capitola
476.4600
20 Rancho Del Mar Shopping Center, Aptos
688.2086
266 Mount Hermon Rd., SV
438.1330

BRONZE
Structure
1855 41st Ave., Capitola
464.1802

Best Clothing Store: Women

GOLD
Pacific Trading Company
1338 Pacific Ave., SC
423.3349
504 Bay Ave., Capitola
476.6109

SILVER
Ross
650 River St., SC
423.0551
1955 41st Ave., Capitola
479.4224

BRONZE
The Gap
1213 Pacific Ave., SC
425.3721
1855 41st Ave., Capitola
462.3916

Best Clothing Store: Vintage

GOLD
Moon Zooom
813 Pacific Ave., SC
423.8500

SILVER
Cognito Clothing
821 Pacific Ave., SC
426.5414

BRONZE
Volume
803 Pacific Ave., SC
457.9262

Best Hair Salon

GOLD
Lather
1616 Seabright Ave., SC
466.3040

SILVER
Jon Michael Studio
920 Soquel Ave., SC
425.1656

BRONZE
Brats Salon
913 Cedar St., SC
423.2798

Best Health Club

GOLD
Spa Fitness Center
1100 41st Ave., Capitola
476.7373
816 Bay Ave., Capitola
475.6316
1200 41st Ave., Capitola
462.2004
25 Penny Ln., Watsonville
722.3895

SILVER
Toadal Fitness
113 Lincoln St., SC
1212 17th Ave., SC
423.3764

BRONZE
24 Hour Fitness
1261 Soquel Ave., SC
454.0333

Best Internet Service Provider

GOLD
Cruzio
903 Pacific Ave., SC
459.6301

SILVER
AOL

BRONZE
GotNET

Best Massage

GOLD
Well Within Spa
417 Cedar St., SC
458.9355

SILVER
Dawn M. Burke of
Both Hands Massage
421.3593
458.9355

BRONZE
Tea House Spa
112 Elm St., SC
426.9700

Best Music Store (CDs/tapes/vinyl)

GOLD
Streetlight
941 Pacific Ave., SC
421.9200

SILVER
Wherehouse
1820 41st Ave., Capitola
476.8128

BRONZE
Logos Book & Records
1117 Pacific Ave., SC
427.5100

Best Music Store (instruments)

GOLD
Sylvan Music
1521 Mission St., SC
427.1917

SILVER
Union Grove Music
1003 Pacific Ave., SC
427.0670

BRONZE
Steve's Music World
1400 Ocean St., SC
426.1975

Best Nursery/
Garden Store

GOLD
San Lorenzo Lumber Co.--The Garden Center
235 River St., SC
426.1020

SILVER
Orchard Supply Hardware
1601 41st Ave., Capitola
475.7701
1060 S. Green Valley Rd., Watsonville
728.7701

BRONZE
The Pergola
2590 Main St., Soquel
464.2590

Best Sporting Goods Store

GOLD
Jerry's Sports
1126 Soquel Ave., SC
425.7445

SILVER
Outdoor World
1440 41st Ave., Capitola
479.1501
136 River St., SC
423.9555

BRONZE
Big 5 Sporting Goods
1083 S. Green Valley Rd., Watsonville
763.1819
1600 41st Ave., Capitola
464.3822

Best Surf Shop

GOLD
O'Neill Surf Shop
1115 41st Ave., SC
475.4151

SILVER
Paradise Surf Shop
3961 Portola Dr., SC
462.3880

BRONZE
Pacific Wave
1502 Pacific Ave., SC
458.9283

Best Veterinarian

GOLD
Adobe Animal Hospital
1600 Soquel Dr., SC
475.6365

SILVER
Ocean Animal Clinic
404 Ocean St., SC
429.5100

BRONZE
(Tie)
All Pets Veterinary Clinic
1226 Soquel Ave., SC
425.0945

Valley Oak Veterinary Clinic
4650 Scotts Valley Dr., SV
438.6546

Best Videotape Rental (Neighborhood)

GOLD
Westside Video
1226 Mission St., SC
458.0134

SILVER
East Cliff Video
1701 Portola Dr., SC
462.0707

BRONZE
(None)

Best Window Shopping

GOLD
Pacific Garden Mall

SILVER
Capitola Mall
1855 41st Ave., Capitola
462.3916

BRONZE
ID-Integrand Design
1515 Pacific Ave., SC
426.4717

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Readers' Choice Awards

Best Food & Drink
Best Music & Nightlife
Best Sports & Recreation
Best Arts
Best People & Places
Best Write-Ins

Critics' Choice Awards

Jesse Davis: All the Shoes That Fit
Stuart Finch: Rock Balancing Act
Isabel Piekarski: Latin Dance Sensation
Juan Cuellar: Compassionate Warrior
Nate Brunskill: Film Fanatic
Warren Odell: Tour Guide to an Anomaly
Sarah Gerhardt: Woman Who Rides Mountains
Seema Weatherwax: Late-Blooming Photographer
Stephanie Smith: Student of the Sciences
Theo Paige: The Not.So.Mad Fiddler

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From the March 21-28, 2001 issue of Metro Santa Cruz.

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