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Readers' Choice Best Goods & Services Acupunturist GOLD Five Branches SILVER Martha Benedict BRONZE Charlie Singer Antiques GOLD Tiffany's 504 Front St., SC, 427.9808 3010 Center St., Soquel, 477.9808 SILVER Mr. Goodie's 1541 Pacific Ave., SC, 427.9997 BRONZE Etc., Etc., Etc. 1900 Commercial Way, SC, 462.8282 Art Supplies GOLD Palace 1407 Pacific Ave., SC, 427.1550 1501 41st Ave., Capitola, 464.2700 SILVER Lenz 142 River St., SC, 423.1935 Auto Mechanic GOLD DMV Clinic 2335 Soquel Ave., SC, 462.4436 SILVER Jim Ludy's 501 Soquel Ave., SC, 426.5839 BRONZE Old Volks Home 3921 Soquel Dr., Soquel, 475.3394 Bike Shop GOLD Bicycle Trip 1127 Soquel Ave., SC, 427.2850 SILVER Spokesman 231 Cathcart St., SC, 429.6062 BRONZE Family Cycling Center 950 41st Ave., Capitola, 475.3883 Books, New GOLD Bookshop Santa Cruz 1520 Pacific Ave., SC, 423.0900 SILVER Borders 1200 Pacific Ave., SC, 466.9644 BRONZE Capitola Book Cafe 1475 41st Ave., Capitola, 462.4415 Books, Used GOLD Logos 1117 Pacific Ave., SC, 427.5100 SILVER Bookshop Santa Cruz 1520 Pacific Ave., SC, 423.0900 BRONZE (TIE) Book Loft 1207 Soquel Ave., SC, 429.1812 Literary Guillotine 204 Locust St., SC, 457.1195 Camera Store GOLD Bay Photo various locations SILVER Camera Club 1501 41st Ave., Capitola, 465.1443 Clothing, Men GOLD The Gap 1213 Pacific Ave., SC, 425.3721 SILVER Ross 650 River St., SC, 423.0551 1955 41st Ave., Capitola, 479.4224 BRONZE Crossroads 811 Pacific Ave., SC, 458.0555 Clothing, Women GOLD Pacific Trading Co. 1224 Pacific Ave., SC, 423.3349 504 Bay Ave., Capitola, 476.6109 SILVER The Gap 1213 Pacific Ave., SC, 425.3721 BRONZE Ross 650 River St., SC, 423.0551 1955 41st Ave., Capitola, 479.4224 Clothing, Vintage GOLD Moon Zooom 813 Pacific Ave., SC, 423.8500 SILVER Cognito 821 Pacific Ave., SC, 426.5414 BRONZE Crossroads 811 Pacific Ave., SC, 458.0555 Flower Shop GOLD Nelson & Plumlee's 235 Cathcart St., SC, 458.1118 SILVER The Flower Shack 614 S. Branciforte Ave., SC, 423.3877 BRONZE (TIE) Flowers by Concha 1520 Pacific Ave., SC, 457.2905 Flower Exchange 415 River St., SC, 423.9797 Gym GOLD Toadal Fitness 113 Lincoln St., SC, 423.3764 1212 17th Ave., SC, 464.3764 SILVER Spa Fitness 1100 41st Ave., Capitola, 476.7373 816 Bay Ave., Capitola, 475.6316 25 Penny Lane, Watsonville, 722.3895 BRONZE 24-Hour Fitness 1261 Soquel Ave., SC, 454.0333 Hair Salon GOLD Lather 1616 Seabright Ave., SC, 466.3040 SILVER Jon Michael Studio 920 Soquel Ave., SC, 425.1656 BRONZE Brats 913 Cedar St., SC, 423.2798 Internet Service Provider GOLD Cruzio 903 Pacific Ave., SC, 459.6301 SILVER Cruzers 185 Walnut Ave., SC, 457.2789 BRONZE Got.net 303 Potrero St., SC, 460.2000 Music Store (Instruments) GOLD Sylvan Music 1521 Mission St., SC, 427.1917 SILVER Starving Musician 1400 Ocean St., SC, 426.1975 BRONZE Union Grove 1003 Pacific Ave., SC, 427.0670 Nursery GOLD San Lorenzo Lumber 235 River St., SC, 426.1020 SILVER The Garden Company 2218 Mission St., SC, 429.8424 BRONZE Native Revival Nursery 8022 Soquel Dr., Aptos, 684.1811 Outdoor Gear GOLD Outdoor World 136 River St., SC, 423.9555 1440 41st Ave., Capitola, 479.1501 SILVER Bugaboo Mountain Sports 1521 Pacific Ave., SC, 429.6300 BRONZE Patagonia 415 River St., SC, 423.1776 Record Store GOLD Streetlight Records 941 Pacific Ave., SC, 421.9200 SILVER Logos 1117 Pacific Ave., SC, 427.5100 BRONZE Wherehouse 1401 Pacific Ave., SC, 469.3151 1820 41st Ave., Capitola, 476.8128 Surf Shop GOLD O'Neill 110 Cooper St., SC, 469.4377 1115 41st Ave., Capitola, 475.4151 SILVER (TIE) Pacific Wave 1502 Pacific Ave., SC, 458.9283 Santa Cruz Surf Shop 753 41st Ave., Capitola, 464.3233 BRONZE Paradise Surf Shop 3961 Portola Dr., Capitola, 462.3880 Tattoo Parlor GOLD Lovedog Tattoo 1117 Soquel Ave., SC, 469.3642 SILVER Staircase Tattoo & Body Piercing 628 Ocean St., SC, 425.7644 BRONZE Papa Joe's 1511 East Cliff Dr. #2, SC, 476.7388 Veterinarian GOLD Adobe Animal Hospital 1600 Soquel Dr., SC, 475.6365 SILVER Chanticleer Veterinary Hospital 2701 Chanticleer Ave., SC, 475.1479 BRONZE Ocean Animal Clinic 404 Ocean St., SC, 429.5100 Video Rental GOLD Westside Video 1226 Mission St., SC, 458.0134 SILVER Hoots Video & Yogurt 827 Water St., SC, 425.7628 BRONZE East Cliff Video 1701 Portola Dr., SC, 462.0707 Critics' Picks: These are a few of our favorite things. Readers' Choice: Best Arts & Culture Best Music & Nightlife Best People & Places Best Sports & Rec Best Food & Drink Best You-Name-Its It's a Sign! Readers speak out on the not-so-beloved River Street landmark. Beat the Stuffers: Our amateur forensic analysts keep the voting honest. [ Santa Cruz | Metroactive Central | Archives ]